We deploy the AMP framework and PWA (Progressive Web Apps) to help our customers to improve mobile website load pace and content display stability and integration across Google products: Google search, Google AMP Cache, and Google Analytics.
AMP stands for “Accelerated Mobile Pages.” With AMP, it is possible to create simple mobile websites that load almost instantly. Faster loading pages rank higher, have lower bounce rates, and result in happier site visitors.
PWAs, in a nutshell, is a website that users can use as a stand-alone application. PWA is different from native apps because PWA doesn’t require installation. It creates an exciting opportunity to test and prototype new products or services and add unique features to marketing campaigns.